The Long Tail - Taken to the extreme

OK , I have read the long tail and I agree it is a great book. It is very interesting to see how Amazon is taking the concepts of Long tail to the extreme.

Refer : AWS fulfillment service : is a service where you can use the Amazon warehouse to store your products and they will then manage the shipment , order execution and payments for the item.

Earlier , when AWS-EC2, S3 got introduced I really thought that it was vertical integration. But now I am starting to believe that what Amazon is doing is just scaling up every core competency they have. This is not really vertical integration in the sense that it is not coming from strategic business decision of getting into a market, but really coming from the fact of making the overall cost model of operations better. Volume drives costs down and if Amazon can manage to get more shipments there cost per shipment will go down. I don’t thing that they are getting into the warehousing business big time (i.e taking shipments from containers from china etc) , But seems like a experiment that might / might not work.

The key thing in Long Tail economics really boils down to - what is the incremental cost of exposing an Enterprise's inner business functions to the world as a competency. Frankly if you need to re-architect your processes to support this you need to rethink on adopting Long Tail concepts into your business.